Today, for most flooring businesses digital marketing is more important than ever before. The only way for flooring businesses to stand out in the crowded digital space is through a smart marketing and SEO strategies along with key performance indicators to track the results.
Building an effective digital marketing plan
At Webstream Dynamics we have 22 years experience developing retail flooring websites and digital marketing for the flooring industry. We understand how to effectively put together a digital marketing plan that works. John Simonson, the owner of Webstream Dynamics has done many website & marketing seminars for the flooring industry, including at Mohawk Conventions, WFCA, Surfaces trade show and he writes a column for Floor Covering Weekly.
The first step is to better understand who is your targeted audience and establish some marketing goals. Not all businesses are the same, nor have the same goals. Because John has been in the flooring industry for many years he can quickly assess your flooring business.
The next step is to examine and assess your website and any marketing you may be doing presently, including social media. We look to see if you clearly convey your business strengths, call-to-actions and whether you are engaging your local flooring audience. We also look at your local retail flooring competition's websites and how effectively they are marketing their stores online.
Then we formulate a plan and discuss it thoroughly with you before putting it in writing along we fees and responsibilities.
If you would like to learn more give John a call at 920-994-8835 for a free marketing overview.