Today, retail flooring website marketing is more important than ever before. The online flooring shoppers are web savvy and most if not all your competitors all have websites. The only way for retail flooring stores to stand out in the crowded online space is through good marketing.
Building a retail website marketing plan
At Webstream Dynamics we have 21 years experience developing retail flooring websites and marketing them for all types of flooring stores. We understand how to effectively put together a retail website marketing plan that works. John Simonson, the owner of Webstream Dynamics has done many website marketing seminars for the flooring industry, including at Mohawk Conventions, WFCA, Surfaces trade show and he writes a column for Floor Covering Weekly.
The first step is to better understand your flooring business and the area you service. Not all retailers are the same. Because John has been in the flooring industry for many years he can quickly assess your retail flooring business.
The next step is to examine and assess your website and any marketing you may be doing presently, including social media. We look to see if you clearly convey your business strengths, call-to-actions and whether you are engaging your local flooring audience. We also look at your local retail flooring competition's websites and how effectively they are marketing their stores online.
Then we formulate a plan and discuss it thoroughly with you before putting it in writing along we fees and responsibilities.
If you would like to learn more give John a call at 920-994-8835 for a free marketing overview.