Today, for most flooring businesses digital marketing is more important than ever before. The only way for flooring businesses to stand out in the crowded digital space is through a smart marketing and SEO strategies along with key performance indicators to track the results.
Building an effective digital marketing plan
Webstream Dynamics has over 23 years of experience developing retail flooring websites and digital marketing for the flooring industry. We understand how to effectively put together a digital marketing plan that works. John Simonson, the owner of Webstream Dynamics has done many website & marketing seminars for the flooring industry, including at Mohawk Conventions, WFCA, Surfaces trade show and he writes a column for Floor Covering Weekly.
Not all businesses are the same, nor have the same targeted audiences or goals. John has been in the flooring industry for many years he can quickly assess your online flooring website.
The first step is to examine and assess your website, targeted audience, and any online marketing you may be doing presently. We look to see if you clearly convey your business strengths, call-to-actions and whether you are engaging your local flooring buyers. We also look at your local retail flooring competitions’ websites and how effectively they are marketing their stores online.
We then formulate a plan, discuss it thoroughly with your team and finally put our proposal in writing, including our fees, timeline, and responsibilities.